LOCAL MARKETING
¨ Call neighbors to notify them that your property is on the market and determine if they know of a potential purchaser.
¨ Mail Weichert's custom "Just Listed" postcard or letter to target market areas.
¨ Give a presentation of your home to entire sales staff at weekly office meeting.
¨ Advertise your home every month it is active in local home publication.
¨ Schedule Office Tour for Realtors® to promote your home among fellow Realtors.
¨ Install personalized Weichert, Realtors® For Sale sign to attract potential buyers who may drive by.
¨ Install electronic key box for Realtor showings.
¨ E-mail or Mail top-producing Realtors in your market area to make them aware your home is for sale.
¨ Contact Realtors in your market are working with buyers that are looking for similar properties.
¨ Contact Weichert Relocation Resources Inc. to reach out to the corporate network of relocating buyers.
Weichert's Industry-Leading
Open House Program
Before, we will:
¨ Promote your Open House on real estate web sites.
¨ Feature your home with driving directions on Weichert.com.
¨ Distribute flyers listing all our Open Houses to cross market.
¨ Invite people in your area.
¨ Display a minimum of 8 directional signs w/ 2 balloons (where allowed by municipality).
During, we will:
¨ Register all guests.
¨ Sell your home´s benefits as I escort guests through the property.
After, we will:
¨ Follow up with all prospects.
¨ Answer questions, gauge interest, and arrange for private visits.
¨ Contact you frequently with feedback.
Internet Marketing Strategy
¨ Use Weichert's industry-leading Internet strategy that uniquely captures interested buyers online and quickly connects them to a local Sales Associate.
¨ Place your home on Realtor.com, Weichert.com, AdvantageTN.com and other prominent Real Estate sites to reach buyers worldwide.
¨ Place listing in appropriate Multiple Listing Service using multiple photographs.
¨ Prepare VIRTUAL TOUR and link it to MLS and other websites
Packaging Your Home For Maximum Appeal
¨ Create detailed home brochure for distribution to
customers and Realtors.
¨ Create a Weichert custom "Just Listed" postcard.
¨ Develop home improvement plan to increase marketability.
¨ Create Lifestyle book on home including items such as:
1. List of all upgrades/repairs completed on major house systems,
structure (e.g., roof, plumbing, electric)
2. Utility information and monthly costs
3. Survey of property
4. Tax information
5. School information
6. Local community information
7. Required Disclosures
Communication During The Sale
¨ Contact you Weekly with report of marketing activities.
¨ Keep apprised of pricing in community and report changes.
¨ Follow up on feedback from showings & adjust strategy accordingly.
¨ Pre-qualify potential buyers and follow-up with Mortgage Company.
¨ Keep you informed of what to expect next? NO SURPRISES.
Satisfaction Guarantee
You may cancel the Listing Agreement with One Day Written notice if you are unhappy with our service or if we don´t do what we say we are going to do.
